A value of almost 4 billion euro, equal to 6.4% of Italy’s total stock: this is the value of the luxury home market in Versilia according to the Observatory of the luxury residential market in Italy, relative to 2024 and realised by immobiliare.it Insights, a company of the immobiliare.it group specialising in the analysis of the real estate sector, in collaboration with LuxuryEstate.com and Santandrea of the Gabetti Group.
A market of villas
The survey analyses the value of the stock on offer of luxury properties, which sees Milan in first place, with 7.7 billion euros, equal to 12.5% of the total. Second place for Rome, with €5.2 billion (8.4% of the total). And third for
In Milan and Rome, they are mainly flats (99% in the Lombard capital and 89% in the capital), while in Versilia, villas dominate (79%).
And villas account for most of the value of the luxury stock on offer: €35.7 billion out
of a total of €62 billion, an increase of 17% in 12 months.
Growth and stability
‘In 2024-2025, the luxury property market in this area continued to show signs of strong growth and stability,’ comments Francesca Andreini of Santandrea. ‘Transactions of high-end properties have increased compared to previous years, with approximately 180-200 luxury properties sold in 2024, in 55% of cases to international clients. By 2025, the number is expected to exceed 220. The total value of transactions has not declined and is between 350 and 400 million euro, with Forte dei Marmi accounting for around 65-70% of all luxury property sales above 2 million euro with sustained growth and an estimated increase of 15% compared to 2023.’
‘Excellent forecasts for 2025 indicate a further 10-12% increase in luxury property transactions, with a strong demand for detached villas and large flats, necessarily with luxury features such as swimming pools, large outdoor spaces and possibly, sea views,’ concludes Andreini.
