Forte dei Marmi has always been a benchmark for those seeking luxury real estate investments in Italy. The combination of natural beauty, historical prestige, excellent services, and international appeal still makes this area one of the most desirable today.
The real estate market today
According to data from Immobiliare.it, in September 2025, the average price of residential properties in Forte dei Marmi was around €10,222 per square meter, an increase of approximately 6.5% compared to the same period in the previous year. Advertisements for villas indicate an average price of €8,920 per square meter, with peaks reaching €12,000 in the most prestigious areas such as Roma Imperiale. A recent survey by Casa.it confirms the positive and steady trend for the villa market, with growth of around 6% over the last six months.
As far as rentals are concerned, data from Idealista.it shows that demand remains very high during the summer season: well-located luxury villas can command very high rents, especially if they have a swimming pool and garden and are close to the sea. Even in the less touristy months, some areas maintain a good level of demand, but the most attractive returns are definitely achieved from short-term seasonal rentals.
Sales, rentals, and return on investment
Buying a villa in Forte dei Marmi today offers excellent opportunities for appreciation in the medium and long term. The most renowned areas, such as Roma Imperiale, the center, and Vittoria Apuana, enjoy great prestige and demand that shows no significant decline. This means that, for sellers, the opportunities are attractive, provided that the property has distinctive features such as high-quality finishes, well-maintained gardens, and livable outdoor spaces.
In terms of rentals, the summer season remains the real driver of returns. Villas rented during June, July, and August can generate very high revenues, provided they offer luxury standards and adequate services. Long-term rentals, although less profitable, guarantee greater stability and can be useful in a strategy to balance operating costs.
Trends and required characteristics
The market is increasingly moving towards villas with large green spaces and modern solutions. It is not difficult to find a villa for sale in Forte dei Marmi with a garden: well-maintained outdoor spaces rich in vegetation are now a fundamental requirement for the best properties in the area. International buyers seek privacy, security, cutting-edge technology, and energy sustainability. Proximity to the sea, exclusive services, and key social hubs remains a decisive factor in the choice.
Value over time: risks and opportunities
A villa in Forte dei Marmi is a solid and resilient investment. The location continues to attract international luxury tourism, and properties offering high quality and unique features have the ability to retain and increase their value. Of course, certain risk factors must also be taken into account: seasonality can lead to periods of lower income, maintenance costs are high, and local regulations, especially regarding short-term rentals or landscape restrictions, require attention. However, for those who know how to choose carefully, the benefits far outweigh the difficulties.
Practical advice for those who want to invest
- Carefully study the micro-market, distinguishing the differences in price and opportunities between different areas.
- Prioritize premium features: garden, swimming pool, privacy, high-quality finishes, energy efficiency.
- Assess the potential of seasonal rentals, analyzing what services are in demand during the summer and what income can realistically be obtained.
- Rely on a real estate agency that also offers property management services to optimize the profitability of short-term rentals.
- Consider the purchase from a long-term perspective, maintaining the property in good condition and updating it to ensure constant revaluation.
Conclusion
Searching for a villa for sale in Forte dei Marmi can be a choice that combines the pleasure of owning an exclusive residence with the possibility of obtaining a significant financial return. Villas for sale in Forte dei Marmi with gardens are currently among the most sought-after properties: green spaces, proximity to the sea, and high-quality construction make them a solid investment, destined to maintain and increase their value over time.
